Cloud-based platform that helps app marketers understand how users find and interact with their apps.
AppsFlyer is a mobile marketing analytics and attribution platform that helps businesses understand how their mobile app is performing. Its technology is based on 98% of the world’s smartphones. With Facebook, Google and Twitter as official partners, AppsFlyer provides mobile advertisers with mobile campaign analytics, in-app user engagement tracking, lifetime value analysis, ROI and retargeting attribution. The company also emphasizes the importance of user privacy an doffers a variety of privacy-preserving technologies
Funds
La Maison ITF
Company
Appsflyer
Investment date
2016
Strategy
Venture capital
Status
Active
Sector
Digital media
World region
Israel